Proenza Schouler – PS1 Spring/Summer 2010

23Mar10

Ain’t these just love?

Designed by Lazara Hernandez and Jack McCollough, the PS duo who met in 1999 at the Parsons School of Design in New York.  “Proenza Schouler” is the name of their thesis project they worked together on and also after their mother’s maiden names. Since 2002, the launch of Proenza Schouler hit the fashion industry and the rest is history!

Check out Proenza Schouler (PS), the special guest at the fourth edition of the Pitti W_Woman Precollection event, that took place in Florence, Italy last year on 16-19 June 2009.  The event was held concurrently with the Pitti Immagine Uomo 76 fair.  I wish I was in Florence in June instead of August 2009 to be able to catch the event! I couldn’t help gushing over the display of their accessories on the floor, laughing over the “5 cents” lemonade and the black statue of liberties. Awesome collaboration between PS and 3 other different artistes to use Proenza Schouler’s pre-collection to create new works, to re-interpret the PS collection through their own vision.

Credit: http://www.pittimmagine.com

The talented duo…

Credit: http://www.style.com/

Shop the collection here via La Garconne or Net-a-porter.

P.S. I love the PS1 in leather or suede, it must be of large size and in the colours midnight, moss, turquoise or smoke!

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